A premium chocolate confectionery brand built to live at the intersection of desire and spectacle. Frame99 built the world. The world did the rest.
ÉCLAT arrived with exceptional product — a multi-SKU premium chocolate line built around distinct flavor identities and a cult following in the making. What they didn't have was a visual language worthy of what was inside the wrapper.
Their existing assets were functional at best. Product photography. Flat backgrounds. Category-standard execution that said nothing about who ÉCLAT actually was.
The ask was total: build the world from scratch. Campaign system, social ecosystem, a persistent brand character, and a content engine that could sustain momentum across every SKU launch, every season, every platform.
Frame99 initiated a full Expansion engagement. All six service categories. World Synthesis first.
"Chocolate doesn't melt. It becomes something alive. That's the world we built."
Season 01. An ongoing campaign series where each flavor world erupts into its own living face. Each SKU becomes a moment of uncontrollable joy — frozen at peak intensity. Chocolate as emotion. Emotion as brand.
Character stills from the XOCI pose library deployed as campaign hero assets. Each pose maps to a specific format and platform — OOH, paid media, direct response, editorial.
Before a character is locked, it has to be found. XOCI went through three distinct phases of exploration — testing expression, body structure, proportion and product-native detail. What follows is the unedited R&D record.
View XOCI character profile →
Season 02
& XOCI
Platform-native stills and Reels built for feed, scroll and story formats. Season 02 MELT faces produced with social-first framing. XOCI stills and short-form Reels counted as standard monthly frames.